A great way to learn about your target audience and identify their pain points is by conducting surveys and interviews with them. You can also learn about what they enjoy reading and what topics they feel should be covered in-depth. You should also download a marketing calendar template, as you’ll need this for setting out your content map. If done correctly, you can ensure that all of the current content is mapped to the different stages of the buyer’s journey.
Here’s how to do an effective content gap analysis to audit your content strategy and improve your website’s SEO. That is we’re going to look at how many links your competitors have and how many referring domains are pointing to your competitors. We’re going to look at how many links your competitors had 6 months ago or 12 months ago if your market is a little slower, and we’re going to get a percentage of growth out of that. That’s going to indicate to you whether your search market is very aggressive with link building and you need to make an effort to keep up or it’s a little bit more relaxed. So how many people are looking for your competitors’ brands versus how many people are looking for your brand? That’s going to indicate the level of brand awareness that you have within your target audience in comparison to your competitors.
The various viewing options help to create content that bridges the gap to previously neglected topics. SEO TELEGRAM COMMUNITY allows content for in demand and valuable topics to be created, which is coordinated to the purpose of the page, fulfills user expectation and considers the purchase cycle phase. Furthermore, the content can then be published when demand is at its highest. This means the text is not only high quality and holistic, but also relevant, as it is received at the right time by the right user. Finding competitors can be done by googling your target keywords and seeing the pages that come up. Usually, you’ll have an idea of competitor sites already, but this is a good way to see what’s actually ranking the highest.
SEO TELEGRAM GROUP s recommended to do a content gap analysis at least once a quarter for best results. First, make a copy of our free basic-as-all-hell content gap analysis spreadsheet. Content gap analysis in SEO is the process of identifying gaps in your content to improve upon. I’ll share with you our completely free content gap analysis spreadsheet template and how to use it. Content Gap Analysis is a method used to identify gaps within your existing content to help you improve upon them. In the world of SEO, ranking on Google is not just a matter of having great content, some backlinks, and good technical optimization.
- This will allow you to see which domain is ranking well, the number of keywords they are ranking for and the average rank for those keywords.
- MarketMuse’s competitive content analysis tools do a deep dive into the competitive SERP landscape for any target keyword/keyphrase you want to explore further.
- This form of content gap analysis centers on reviewing your top competitors’ content to find areas of weakness or opportunity that you can exploit with your own content efforts.
- All of these are tailored to the actual needs and concerns of potential customers.
- Right now we know that a competitor is ranking for a keyword, but we have no idea what position they are in.
At the core of a content gap analysis, is the philosophy that you can maximize existing content (of course, a content gap analysis can also mean creating new. But it often means refreshing and updating). In TELEGRAM CHAT FOR SEO , don’t forget old content, which can see huge wins by updating it. To perform a content gap analysis, you need both the right tools and a human eye. When the process is too manual, you lose time and content opportunities. Likewise, with a content gap using a tool like Ahrefs or Semrush, it’s a helpful way to see competitors’ keywords you’re not ranking for. But alone, this doesn’t have enough context to make strategic decisions, as there are likely many important keywords your competitors might not be ranking for.
This means that “ranking” is actually about outranking your search competitors. You can see exactly which terms are driving traffic to the URL and decide if it’s worth adding to your content calendar. It will give you a list of every search query that page ranks for and the percent of traffic it contributes. The ultimate goal of any holistic SEO content strategy is to drive traffic to your site. You want high-value, high-intent website visitors whose problems you can solve. He has been in the industry since 2013 and worked with start-up companies (he grew his own start-up to a turnover of £2.5 million in 3 years) as well as international organizations.
As a result, pursuing a backlink from that site may not be worth your time. Once Link Gaps identifies your top three competitors, it auto-retrieves the top fifty-thousand backlinks for the domains and compares them against your site and each other. After acquiring a list of your competitor’s backlinks, analyze them manually by exporting them into a spreadsheet.
There Are Data Services
A content gap analysis is the process of finding gaps or holes in your existing content. In the analysis, you identify keyword and content opportunities that map to different stages of the user journey. From there, you update existing content or create new content to fill the gaps.
In other words, content audits can reveal content on your site that’s underperforming. Then, check out the first page for each of those keywords, one-by-one. No dog and pony show or big sales pitches, we will explore the project with you and if there’s a good fit, we’ll work hard to earn your business. You can even ask your current customers what kind of content was most helpful or what they couldn’t find through interviews or surveys. Ask yourself what your customers are doing as they become aware of your brand, consider your brand, and make a decision with your brand.
You Can Take Your Digital Marketing To The Next Level With A Gap Analysis
You must map your business content to the buyer’s journey, which means you need to be aware of the problem, aware of the solution, and the final decision-making stage of the purchasing process. When performing a content gap analysis, you need to determine if you have content at each stage of awareness, review, decision, and success of the goal-achieving process. Immediately you will see certain competitor keywords highlighted as green. Second, it spies on your competitors’ digital marketing by finding keywords your competition is currently ranking for organically. On top of that, it’s possible to uncover a list of keywords they are bidding on. However, having a professional on your side is always helpful to interpret results and create a list of target keywords.
Methods of research vary, but you want to access the opinion and feedback from industry experts (for context), current clients (for expectations) and potential clients. For SaaS companies that have a good sales organization with a stable outreach/lead generation program, the most reliable source is the sales team. The marketing team can tailor the content required to nurture these high-value prospects. Incorporating analysis of content gaps and missing keywords into your SEO processes isn’t terribly difficult, but it may be a new step for some SEO practitioners and website/blog content developers.
In this matrix it becomes apparent what requirements are not yet addressed by existing content. So, say you’re producing great content, but other sites still rank higher in search engine results. Well, it’s not enough to be “great”, you need to cater to what the search engine wants – and you need to do it better than competing sites. While focusing on short and popular keywords may seem like the way to go, long-tail keywords tend to have less competition. You can take advantage of this and achieve a better ranking than sites only using generic target phrases. However, simply checking your pages isn’t enough – you need to fill those potential gaps as well.
You can also repurpose existing content to fill gaps and make sure it’s optimized for SEO. By creating high-quality, authoritative content that demonstrates your knowledge in your industry, you can improve your chances of ranking higher in search engine results. Long-tail keywords are more specific in their target and approach, and they have less competition. Use your keyword gap analysis to identify such long-tail keywords that your competitors are ranking for to improve your chances of ranking higher. Taking proactive steps toward closing the content gaps and keyword gaps between your website/blog and your top SEO competitors is key to improving performance in organic search. By performing keyword gap analysis, you can gain insight into new keyword opportunities and determine which keywords your competitors are ranking for, that you may also want to target.
Use your competitor’s performance to set some SMART goals and work backwards from them to create a list of actions to perform on your end. Make a plan that covers the next three to six months, and then reevaluate your chosen pillar. This will give you insights into how aggressive your competitors are when it comes to link building and help you understand how fast a competitor can potentially catch up with your link profile. Personally, I like to use Semrush because of how easy it is to find link and traffic metrics without having to download them into a separate spreadsheet.
Ideally, you want to rank for all relevant keywords identified in the gap analysis. And while that’s the ultimate goal, you still need to start somewhere and prioritize. This is an alternative way of analyzing your content gaps if you don’t like using the visualizations above. If you prefer rows and columns, we cater to that too; with an easy export to both excel and google sheets. This is the real difference between a mediocre and top-notch content gap analysis. Once you’ve identified these competitors, it’s time to export what’s currently working for them.
Additionally, it’s also necessary to monitor algorithm updates and see how they will affect your content gap analysis strategy. This ensures that you are always up-to-date with the latest trends and can easily adjust your strategy accordingly if necessary. You can use tools like SEMrush, Ahrefs, or Moz to find out who’s ranking for the same keywords as you. Once you have a list of competitors, you can run a keyword gap analysis to find the keywords they rank for.
